An independent sports data project Est. 2026

Stories from
sports data.

A closer look at the numbers behind sports.

Sports Market Observatory uses analysis and visual design to explore patterns in sports data. Explore animated championship market races and an archive of historical market observations.

Explore the work
Featured visual2026 season review
MLB · 45 secondsWatch on YouTube ↗
Sports data and visual analysisHistorical observations, shown in contextScroll to explore ↓

Championship market races

How the field changed over time.

These animated races follow championship markets across the season. Bubble area represents normalized title-market share at each observation; the movement between observations is interpolated.

Sources and methodology

College football · October 31, 2026

The championship market through October

Follow the weekly top 25 from August 29 to October 31, among teams quoted by all three tracked sportsbooks. These are market shares, not poll rankings.

Watch on YouTube ↗

MLB · October 29, 2026

A season in the championship market

The MLB review follows all 30 teams across 218 daily captures from March 25 to October 28. The final odds snapshot precedes Game 5; the closing bubble sizes illustrate the result.

Watch the season review on YouTube ↗

Market-implied shares describe observed prices, not calibrated probabilities or betting advice.

From the archive

Earlier market stories

The Weekly Market Trace archive preserves earlier charts, measurements, and methodology for individual observations.

Explore the Market Library
02 / The approachSMO—FIELD NOTES

About the project

How we approach
the work.

Sports Market Observatory brings data and visual design together to examine questions about sports. We look for patterns that are worth explaining, then present the evidence alongside the context needed to interpret it.

The work currently includes championship market races and historical betting-market observations, with the source and scope of each visual explained alongside it.

Browse the archive

A note on the archive

Understanding the market archive.

Our current library documents historical sports-market observations. Each story identifies its scope, timing, and methodology. Market-implied probabilities describe a captured market—not a prediction or a pick.

Inquiries

Have a project
in mind?

For inquiries about custom visuals or analysis, or to discuss a sports-data idea, email us at the address below.

[email protected]